The power of reviews

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The power of reviews

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One of the biggest selling tools out there is reviews. That is, the reviews that your company or products receive and potential customers have free access.

Your customer reviews are invaluable to you and your business for many reasons which we will analyze below.

1. They indicate the positives

Positive reviews survive the quality work done by you and your business and are a reward for your hard work.

2. They point out the negatives

The most important criticisms are the negative ones, because they may bother and upset us, but if they have not been done with empathy, they point out our mistakes and when something is reported to us as wrong we can study it and correct it.

3. It is a branded advertisement

A review on an online medium acts as an advertisement. The best part is that this ad is branded. This is how we achieve word of mouth advertising, which is one of the most effective form of sales.

4. They create relationships of trust

Reviews on the internet show the relationship of trust you have built with your company's customers. The customer enters the process to speak publicly about his business relationship with you and this always works positively for your brand.

Conclusions:

We always respect the opinion of the customer who posted his review. Whether positive or negative, the critique he published is his opinion and we should always take it seriously.

You should always be polite in your answers even when the criticism is negative because the customer is unhappy or angry and needs a polite response. Remember that it is difficult to respond to a negative review, but if it goes unanswered, in the eyes of its readers you are wrong, because you have not apologized.

Reviews are on the internet as tips, comments, branded advertising. They can help your business take the next step, as long as you read them correctly.