Our company was in Florence, Italy last week for the 9th interregional meeting to exchange good practices of the European project BRANDTour - Interreg Europe, Building Regional Actions for New Tourism Development.

The press release of the Region of Crete follows:

The Region of Crete participated in the 9th Interregional Meeting of Exchange of Good Practices of the European Project BRANDTour - Interreg Europe, "Building Regional Actions for New Tourism Development" in Florence, Italy

The Region of Crete participated in the 9th Interregional Meeting of Exchange of Good Practices of the European Project BRANDTour - Interreg Europe, "Building Regional Actions for New Tourism Development" held in Florence, Italy. The meeting was hosted and organized by the Region of Tuscany and the Tourism Council of Tuscany.

The BRANDTour project aims to enhance local competitive advantage by highlighting and promoting lesser-known destinations, utilizing local points of interest through marketing and developing synergies to promote, innovate, diversify its tourism offer and develop individual .

The Region of Crete, through the exchange of good practices, has as its main goal the strengthening of small and medium tourism enterprises and other tourism bodies, for the development of new competitive tourism products and services.

During the meeting, the Region of Crete screened the new promotional video of the BRANDTour project, where it received positive reviews from the participants. Continuing the main meeting of the project meeting, each representative of the project partners presented the respective action plans designed for the needs of the project, followed by a constructive open discussion with the participating local actors.

After the project meeting, the BRANDTour Project Steering Committee Meeting was held, where the project partners discussed the project progress, management and communication issues and upcoming actions. The 1st day of ILE was completed with the interview sessions organized by the Region of Crete for the needs of the shooting to create a video for each project partner.

The second day of the 9th ILE was dedicated to study tours around Tuscany to help project partners learn more about Tuscan best practices. Specifically, the project partners visited:

-Val di Chiana area, Montepulciano historic center and a historic cellar (GP - Valdichiana Living)

-Salcheto Winery (GP - Wine Architecture) and

-Villa Corsini a Mezzomonte, wedding venue, presented by Tommaso Corsini, owner of Villa Corsini (GP - Love me in Tuscany).

At the three-day meeting held in Florence, Italy, the Region of Crete was represented by Vasiliki Madoulka, Deputy Head of the Independent Internal Audit Department of the Region of Crete.

Gallery: https://www.imonline.gr/gr/i-imonline-stin-9i-diap...